What is E3?
“Electronic Entertainment Expo, commonly known as E3, is an annual trade fair for the video game industry presented by the Entertainment Software Association (ESA). It is used by many video game publishers and accessory manufacturers to introduce and advertise upcoming games and game-related merchandise. Unlike Gamescom and other video-game trade fairs open to the public, E3 is an industry-only event; individuals who wish to attend are required by the ESA to verify a professional connection to the video-game industry. E3 is usua
lly held in late May or early June at the Los Angeles Convention Center (LACC) in Los Angeles; the most recent event was held from June 14-16, 2016.” – Wikipedia
E3 is the world’s premier trade show for computer, video and mobile games and related products. At E3, the video game industry’s top talent pack at the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative professionals in the interactive entertainment industry. For three exciting days, leading-edge companies, ground breaking new technologies and never-before-seen products will be showcased. E3 connects you with both new and existing partners and provides unprecedented exposure to emerging markets. E3 is where new worlds of the interactive entertainment industry are inspired.
How did E3 come about?
It was 1995 and the gaming industry was changing. Gaming companies had spent years relegated to the most distant corners of the CES floor (the Consumer Electronics Show), unwanted and unappreciated in a sea of televisions and appliances. But by 1995, video games finally had their own trade organization, the IDSA, which meant it was time for gaming to start its own trade show.
In May, the very first Electronic Entertainment Expo — the E3 we know and love — kicked off in Los Angeles. The world had never seen a convention where games took center stage, and after spending years in the shadows of CES (where everything gaming was typically under a tent outside) the industry took full advantage of its time in the spotlight with lavish displays and big press conferences. There was a lot in play here for gaming’s biggest companies: Nintendo had just delayed the Nintendo 64 while SEGA announced it had started shipping the Saturn early — and lucky gamers could find at select retailers for $399. The video below throws more light on what E3 is and how it came about.