Kwese TV, Africa’s newest satellite network starts broadcasting
Kwesé TV, Africa’s latest Pay-TV satellite tv for pc service, has began broadcasting, beaming Kwesé’s full suite of superior leisure and sports programming to households in Ghana, Rwanda and Zambia, which make up the preliminary part of the Kwesé TV rollout throughout Africa, different countries will likely be introduced in the end. Viewers in these countries can now access Kwesé TV by way of Kwesé’s personal satellite tv for pc and set-top-box (decoder) accessible at main retailers.
Kwesé TV has launched with a full-suite of top-shelf content material which is unprecedented for a brand new broadcaster. Having already showcased its spectacular portfolio of sports assets on its premium sports channels Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2, Kwesé TV introduces some incredible entertainment programming to the combo together with some unique, first-to-market content in addition to authentic programming.
Along with nice content and its multi-platform, multi-screen broadcasting model, Kwesé’s key differentiator is its modern cost choices that provide flexibility and comfort. Kwesé provides a ‘pay-as-you-watch’ service that allows viewers to buy three or seven day passes to its full programming bouquet so that they by no means must miss out on trending sports activities or leisure programming. These cost choices, which flip the standard pay TV model on its head, gives unparalleled access to premium programming at a reasonably price. The month-to-month subscription choice, which provides subscribers access to the complete suite of Kwesé TV programming, is accessible at an astonishing $25 (USD) per 30 days excluding VAT!
Commenting on the launch, Econet Media President and Group Chief Executive Officer Joseph Hundah stated, “We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before,” says Hundah.
The network’s strategy to programming is to offer audiences related and interesting content material. It’s targeted Sports and Entertainment bouquet prioritises high quality over amount with a slim bouquet of 50+ channels with content material that can attract a broad viewers base and has been specifically curated for Africa’s hip urban youth, young households, movie and drama buffs, professionals and avid sports followers.
Recognising the variety of its potential viewers, Kwesé has centered on meeting their frequent need for engaging and relevant content that’s accessible and reasonably priced.
Kwesé’s multi-platform offering cuts throughout linear, cellular and digital, making content material accessible although free-to-air TV, cellular functions, net streaming and pay (linear) TV.
This launch marks the extension of the Kwesé TV model, which has already been out there via its free-to-air channel Kwesé Free Sports, its two premium sports channels KS1 and KS2, the Kwesé App and the KweseSports(dot)com digital platform.
“The launch of Kwesé TV completes the story we started telling 18 months ago. We have spent the past few months building this diverse media company which will showcase the very best in international content and act as platform to showcase the best that our continent has to offer. Kwesé TV promises to engage and entice through our unique mix of channels and programming,” concludes Hundah.
To subscribe to Kwesé’s pay TV community in Ghana, Rwanda and Zambia go to www.Kwese.com for extra data. Outside of the preliminary launch markets viewers can access chosen Kwesé programming together with Africa’s largest and solely Pan-African Free-To-Air channel Kwesé Free Sports via Kwesé’s mobile app.